Potato Utopia is revolutionising the frozen potato market with new and interesting premium offers, all crafted in Belgium, the global hub of frozen potato innovation.
"Our bold flavours span various potato inspired formats, including Parmesan, Garlic & Basil Premium Seasoned Fries, Belgian Beer Battered Chips, Cheddar Crunchies, Four Cheese Potato Gratins and Rustic Hash Browns with fresh onion".
Potato Utopias Head of Commercial Steve Wallace said "We're proud of our sustainable sourcing partnership with farmers ensuring a reliable supply even in times of global shortages. We're deeply honoured to receive this prestigious award for our restaurant quality recipe at the Australian Fine Food Show this year, representing the best across all categories. It reflects our commitment to delivering high quality products to consumers after months of dedicated effort."
"The frozen potato category has seen significant growth, but has long been dominated by legacy brands with limited innovation, leaving customers with few alternatives." According to Mr. Wallace. "This gap in the market calls for a potato specific brand to introduce excitement, innovation and enhanced category experience."
He said, " Potato Utopia addresses this issue by offering restaurant quality experiences in the home. With world class innovation and affordable pricing, Potato utopia is poised to drive growth and elevate the frozen potato category."